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Invitation Announcement

The Organizing Committee of the "Khmer Food Must Be Strong" Campaigncordially invites all Cambodian citizens to join in supporting and buying Khmer food

July 17–18–19, 2026 at Koh Pich Exhibition Hall, Phnom Penh

July 17–18–19, 2026

Koh Pich Exhibition Hall, Phnom Penh

Support & promote Khmer food

The Organizing Committee of the "Khmer Food Must Be Strong" campaign is honored to invite all Cambodian citizens — the public, families, young people, students, employees, business owners, entrepreneurs, and friends — to kindly join in supporting, promoting, and buying Khmer food as part of this meaningful campaign.

This campaign was organized to elevate Khmer food, support Cambodian food entrepreneurs, increase support for local products, celebrate Khmer culture and national identity, and establish a fund to help families affected by the conflict who need support from our national community.

This is not just an ordinary food expo — it is a movement of unity among the Khmer people. When we support Khmer food, we are supporting Khmer entrepreneurs, Khmer jobs, Khmer families, the Khmer economy, Khmer culture, and Khmer humanity.

1.The Campaign's Key Objectives

The "Khmer Food Must Be Strong" campaign has two key objectives: to uplift Khmer food entrepreneurs, and to establish a fund supporting families affected by the conflict.

This program was created so that traders, entrepreneurs, restaurant owners, producers, and food innovators can showcase their capabilities, increase sales, expand their markets, and build pride in Khmer food.

1Uplift Khmer food entrepreneurs to showcase their capabilities, boost sales, and expand markets

2Establish a fund for families affected by the conflict, using remaining proceeds from the event

2.Why Should Every Citizen Take Part?

Khmer food is not just about taste — it is history, culture, economy, and national identity.

1Support Khmer food and Khmer identity

2Support Khmer food entrepreneurs and traders

3Build a symbol of national unity

4Enjoy time with family and friends

5Help promote Khmer food on social media

6Take part in a humanitarian mission to help families affected by the conflict

3.Special Activities at the Event

Over the campaign's 3 days, there will be many activities, including exhibits, sales, and the promotion of Khmer food.

The event is expected to draw at least 30,000 attendees over the 3 days.

1Exhibiting and selling Khmer food and Khmer food products

2Showcasing national dishes, regional cuisine, and innovative food

3Showcasing Cambodia-foreign friendship cuisine

4Restaurant food competitions and cooking competitions with KOLs

5Coaching and mentoring for food entrepreneurs from the CEO Institute

6Participation from artists, comedians, KOLs, and public figures

7Durian-eating contests, the W-King singing competition, and many other entertainment activities

8Photo and video content to promote Khmer food for the long term

4.How to Take Part and Show Support

You can show your support through simple actions, such as bringing your family, friends, and colleagues to the event, or sharing the invitation on social media.

1Bring family, friends, and colleagues to the event

2Buy Khmer food and food products from booth owners

3Try Khmer food and recommend it to others

4Take photos and videos, and post messages supporting Khmer food

5Share event information with friends and your community

6Encourage Khmer food entrepreneurs and traders

7Continue supporting Khmer food products after the event ends

8Help maintain order, cleanliness, and a pleasant atmosphere at the event

5.Positive Outcomes of Participation

Your participation will help create many positive outcomes for Khmer businesses and Cambodian society.

1Help Khmer food become more widely known and supported

2Help increase sales and income for Khmer food traders

3Encourage Khmer entrepreneurs to keep improving their products

4Help create new markets for Khmer food products

5Help showcase Khmer pride and identity

6Help build a spirit of unity in society

7Help fund support for families affected by the conflict

8Help turn "Khmer Food Must Be Strong" into a genuine movement of the Khmer people

6.An Important Message for Every Citizen

Khmer food is Khmer identity. Khmer food is Khmer health. Khmer food is the Khmer economy.

Supporting Khmer food means supporting Khmer entrepreneurs. Buying Khmer food helps Khmer businesses and families affected by the conflict.

When the Khmer people stand united, Khmer food, the Khmer economy, and Khmer society will grow stronger.

We invite everyone to join together and show that the Khmer people can unite to make Khmer food, Khmer entrepreneurs, the Khmer economy, and Khmer society stronger.

Strong Khmer food. Strong Khmer families. A united Khmer people. A strong Khmer society.